The Strategy Implementation Mission


Road Map For Success

It is well known that many strategies fail in implementation due to common organisational obstacles and barriers. Based on long experience in implementing strategies, Certeglobal developed the “Implementation Mission” model as a management framework to assist in and facilitate strategy formulation, implementation, and results evaluation.



The model guides the implementation process, moving the strategy from a mere paper document to the desired future situation, in which results are achieved with minimum negative impact on staff. It focuses on key aspects in the organisation. These aspects are divided into two sections: one for the strategy development phase, and another for the implementation and results phase. The aspects of the organisation that the model focuses on are as follows:

1. Strategy and Plan: Through this model, we identify the vision and mission of the organisation, set and agree on goals and objectives, identify programmes and initiatives to attain objectives, identify resources, budgets, overall time, etc. There are six main factors to consider when developing a strategy: uniqueness of the organisation, management consensus, policies and legislation, organisational culture, communication and motivation.
2. Policies. In strategy implementation, the organisation's policies need to be aligned with implementation requirements and with what the organisation will be when the implementation process succeeds. We check the appropriateness of policies and, if necessary, make amendments or develop new policies to align them with the new strategy; if policies are unamendable, we make amendments to the strategy to align it with the applied policies in the organisation. 
3. Leadership. Successful strategies require leaders who understand the implementation process and can see it through. Hence, in applying this model, we are keen to identify and select good leaders within the organisation, support them and give them important roles in the strategy implementation process.
4. Resources and Budget. We identify strategy implementation resources such as budget, human resources, facilities, supplies, internal and external consultants, etc.
5. Organisational structure. We make sure that the organisation’s structure is aligned with the new strategy.
6. Systems and practices. We define the systems and administrative and technical practices that are needed for strategy implementation.
7. Employees. For successful implementation of the strategy, we need to carefully select and develop the implementers, and provide them with the necessary skills and knowledge. The goal is to build a highly professional implementation team. The quality of the personnel involved in implementation determines the quality of implementation.
8. Processes. We implement dedicated processes to manage the implementation of strategic initiatives and projects in the organisation.
9. Communication and information. It is necessary to build an effective information system that supports the decision-making process with accurate information and data related to the implementation process. A general plan for communication with people is also required.
10. Results. In this aspect of the model we focus on results, impact and review. Performance indicators are developed to monitor the efficiency and effectiveness of the implementation process, and the risks associated with implementation.


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